UI Design & Digital Advertising
MTR Graduate Trainee Programme Recruitment Website
MTR Corporation Ltd.
MTR Corporation Ltd. Hong Kong is a government-owned corporation providing public transport service in Hong Kong, it is one of the biggest property development as well. (MTR is also the largest shareholder of Metro Trains Melbourne) It's trainee programmes are among the most wanted within university graduates and they are opened for recruitment every year.
The Goal
To create an engaging and informative website about the company's Graduate Trainee Programmes, and make sure the the young audiences get what they needed and take action effectively.
The Idea...
I spearheaded the creation of the Graduate Trainee (GT) website for MTR Corporation, leveraging the corporate colors of blue and red to reinforce brand identity and professionalism throughout. The website was designed as a sleek, one-page scrolling platform to ensure intuitive navigation and a cohesive introduction to the GT program.
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The journey begins with a welcoming introduction and a personal message from the CEO, establishing a direct connection with potential candidates. Engaging YouTube videos highlight the key aspects and benefits of the GT program, strategically placed to capture interest. As visitors scroll down, they encounter detailed descriptions of individual GT programs across various fields, complemented by an illustrative career path graph and testimonials from past trainees, adding credibility and personal insight.
A user-friendly interface features a sticky "Join Now" button on the right-hand side for immediate application access, ensuring seamless user experience. The design incorporates flexibility, employing a template approach that allows for easy updates of banners and content annually. The website culminates with an "Apply Now" section and FAQs, providing comprehensive information and encouraging further engagement.
This project exemplifies my expertise in creating engaging, user-centric websites tailored to corporate branding and recruitment objectives, ensuring a dynamic online presence for MTR Corporation's Graduate Trainee program year after year.
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