UI Design & Digital Advertising
O!ePay P2P Mobile App Launch
Octopus Cards Limited Hong Kong
Octopus Cards Limited is a leading company in Hong Kong specializing in electronic payment solutions. It operators the Octopus rechargeable contactless smart card used in an electronic payment system in Hong Kong.
O!ePay is a digital payment service launched by Octopus Cards Limited in 2017. It extends the convenience of the Octopus system into the mobile and online realms, allowing users to make payments, transfer money, and manage their accounts via a smartphone app. This service aims to provide a seamless, cashless payment experience for a wide range of transactions, complementing the existing Octopus card system.
My Roles...
Key Visual Creative - From Pitching to Exectution
I played a pivotal role from start to finish. I collaborated closely with the creative team to brainstorm and pitch ideas, presenting to clients, guiding the project through several rounds of conceptual development. Once the final concept was selected, I took charge of executing the idea, coordinating with professional photographers and retouchers to bring the vision to life. My hands-on approach ensured the project was both innovative and visually compelling.
Print Ads and Digital Touchpoints
I prepared a range of marketing materials for the app launch. Utilizing the Key Visual and new logo, I designed magazine and newspaper ads, as well as digital animated banners. These materials were crafted to ensure a cohesive and impactful launch across various platforms.
Logo Design and Guidelines
I was responsible for creating the logo and developing comprehensive logo guidelines for the app. These guidelines were designed to safeguard the consistent and proper usage of the logo across various applications, ensuring brand integrity and visual coherence.
Tutorial Videos
I was involved in creating content released on YouTube. My responsibilities included developing the storyboard, designing video graphics, and assisting during the video shoot. I contributed to both promotional videos and tutorial videos, which showcased the app’s features and provided user guidance.
The Idea...
O!ePay was a mobile app from Octopus allow P2P money transactions, which was one of the pioneer mobile app with such service (before PayMe was launched).
The Logo
The logo tells the experience which can be done solely swiping your finger meaning this is a mobile service, and the octopus logo in between the two matchstick man like fingers showing the P2P transaction concept at the same time.
The KV
The main key visual idea was to introduce the concept of the conveniency for a P2P app targeting especially the younger generation who love gathering and share their enjoyments with friends. Another visual was a supplement to other audiences who have needs on helping their family members to add value to their octopus card.
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