Background:

#Campaign4Change was a global campaign from Ray Ban, we needed to adapt the idea to APAC region with creative ideas from visual design, social media content creation, event  (#Party4Change)  and digital campaign flow.

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Idea:

Campaign4Change was an idea to inspire people stepping out from the comfort zone. We have identified artists/athletes/celebrities who are not ordinary, with interesting experiences that worth sharing with and inspire others. The campaign celebrated with a party held as an underground band show at "Hidden Agenda", not a popular venue for the mainstream music industry, but a very special place for bands in HK.

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Campaign Video:

Juno Mak

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Chuchukmo

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Kevin Boy

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Marketing Interactive Article

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#CreativeIdea

#Event