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Pride Month Campaign

SWIRE PROPERTIES
Pride month 2022 for Swire Properties promoting the company stand for the pride community.
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I was to handle the Key Visual Design plus layout design for postcard and all the digital touchpoints.
TVScreen_BP.jpg

The Idea...

Postcard.jpg

Illustration with hands of different color representing different gender / characteristics / race all enjoying the pride month with the support from the company.

TVScreen_BP.jpg
kiosk.jpg

Pitching Ideas

During the process, we explored several ideas. While the client ultimately opted for a more straightforward and simple approach, I wanted to highlight three other concepts that I found particularly compelling. These ideas were more unique in their graphics and showcased greater creativity in their concepts.

Pride_KV_20220517_v2 - A4 Hor.jpg
Pride_KV_20220517_v2 - A4.jpg
Pride_KV_20220517_v1 - A4 - Hor.jpg
Pride_KV_20220517_v1 - A4 .jpg
Pride_KV_20220520_v7 - A4 Hor .jpg
Pride_KV_20220520_v7 - A4.jpg

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